SOLUTIONS FOR:
- Customer Acquisition
Acquire Profitable Customers, Not Just More Customers.
It’s about quality, not just quantity. Companies put themselves at risk when they focus on acquiring new customers without considering their overall contribution to revenue and profit, growth potential and lifetime value. Find out how to acquire the right customers – those that will drive enduring profitability.
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Customer Retention
Differentiate Customers by Value, Identify those At-Risk and Strengthen Loyalty.
Not all at-risk customers are profitable – or even promising. Companies need to carefully identify the root causes for their at-risk populations and segment them by value – identifying their current value and potential lifetime value – if they want to maximize profitability and keep their highly valued customers. Find out how to retain the right customers – those that will provide a source of strength and competitive advantage.
- Cross Selling and Upselling
Smartly Orchestrate Your Selling Efforts to Generate Smart Growth.
Too many companies undermine their growth by pitching irrelevant and non-specific products – or by over-communicating to their customers. They minimize customer value because the focus is on driving tactical rather than strategic revenue growth and life time value. Find out how to present the right offer, at the right time, to the right customer – increasing customer loyalty and achieving outstanding business results.
- Customer On-Boarding
Begin Building Customer Value on Day One through Continuous Nurturing.
Customer acquisition is merely the beginning of a long-term relationship. To deliver a compelling customer experience and earn deep loyalty, it’s vital to nurture the customer relationship in an ongoing fashion immediately after the point of acquisition. Find out how to take the right steps early in a relationship to strengthen customer loyalty and establish a highly respected brand.
Engage With Us
Half-Day Assessment
Find out more about our no cost, on-site half-day impact assessment. MORE >
Two-Day Discovery Analysis
Transform touch points into customer value catalysts and build your customer value optimization roadmap with our two-day discovery analysis workshop. This workshop allows you to engage with some of the best minds in the business today, including our Chief Statistician and Director of Decision Sciences. MORE >
90-Day Jump Start Program
With our 90-day jump-start program, Customer Chemistry can help your organization identify near-term lift opportunities and collaboratively develop an analytics blueprint to guide your company’s marketing ROI transformation. MORE >
The CMO-CFO Alliance: Five Action Steps Marketing and Finance Must Take to Deliver Measurable Business Impact
Today's top marketing organizations have tightly aligned themselves with finance. This webcast addresses the key elements of an effective CMO-CFO Alignment Initiative. In it you will learn:
- How recognized enterprises have overcome the marketing and finance hurdles associated with aligning and implementing rigorous and disciplined measurement processes.
- How to define, and make operational, credible marketing measures.
- What gap closure steps can be taken today to help improve marketing and finance alignment.