DHSoft’s Customer Chemistry division provides solutions that help our clients optimize their business and marketing performance by enabling customer data to be leveraged to new levels of insight and action. Customer Chemistry’s frameworks and solutions enable insight-leveraged customer analysis to be applied in powerful and compelling ways to increase marketing performance, customer experience, and profitability. Customer Chemistry focuses on resolving key business challenges through statistically-based root cause analysis, marketing integration, and profit-based results analysis.
Customer Chemistry’s solutions have been successfully implemented across multiple vertical industries and in some of the largest companies in the country. Our Marketing Performance Improvement Framework enables our clients to apply advanced statistical modeling techniques to customer data to create programs and campaigns that influence future customer behavior to achieve optimal life time value and enhance customer experience.
Our Marketing Performance Improvement framework provides the foundation for companies to better understand individual behavior from millions of targets, optimizing acquisition, retention, cross-/up-sell effectiveness and on-boarding to achieve optimized customer profitability and experience. Customer Chemistry’s offerings are part of the full suite of DHSoft solutions which include Business Intelligence, Customer Relationship Management, Program Management, and Data Integration.