Intelligent Enterprise
Feature: Service Advantage
By Penny Crosman
July 2006
Babson Executive Education
Competing on Analytics
More and more companies are using analytics to drive their decision-making processes. But there’s a right way and a wrong way to do it.
By Thomas H. Davenport, Don Cohen and Al Jacobson
May 2006
DM Review
Engineering the Predictive Enterprise
by Doug Freud and Rohit Tandon
May 2006
CMO Council Report
Select and Connect: Strategies for Targeted Acquisition and Retention April 2006
Harvard Business Review
Knowing What to Sell, When, and to Whom
Predicting customer behavior is so difficult that companies spend millions inundating – and alienating – customers. Here’s a way to crunch the data that makes it possible to offer customers what they want, when they want it.
By V. Kumar, Rajkumar Ventkatesan, and Werner Reinarts
March 2006
SAS
Boosting Customer Relationship Management ROI
By Scott Radcliffe, SAS Communications, Content and Entertainment Specialist
March 2006
DM Review
Customer Intelligence Priorities
by Jim Ericson
February 2006
DM Review
A Statistician on Every Desktop: Deploying Predictive Analytics Throughout the Organization
by David Smith
February 2006
Aberdeen Group: Sector Insight
Midsize Enterprises Select Outsource Service Providers in Leveraging Customer Intelligence
January 23, 2006
COLLOQUY
If I Had a Hammer:
Neural Networks Models and Marketing Analytics
by Norbert Schumacher, PhD
Senior Statistical Consultant, Epsilon Loyalty Services
Edited by Rick Ferguson, Editorial Director, COLLOQUY
January 2006
Aberdeen Group: Sector Insight
Balance of Art & Science in Customer Interaction Provides Higher ROI in Numerous Performance Metrics
November 21, 2005
1to1 Magazine
Data, Data Everywhere, But No Insight in Sight
Without a comprehensive analytics strategy, companies will drown in a sea of customer information. Here’s how to turn knowledge into profit.
By Jason Compton
November 2005
DM Review
SAS, Peppers & Rogers Group Study Explores Banks’ Use of Customer Value Metrics
by DMReview.com Web Editorial Staff
November 2005
CIO Magazine
Analyze This
More and more companies are using analytics to drive their decision-making processes. But there’s a right way and a wrong way to do it.
By Tom Davenport
October 2005
Info World
Seeing the future with BI
By Jeff Angus
August 18, 2005
CMO Magazine/Gartner
Analyst View
Top-10 Marketing Processes for the 21st Century
July 2005
Legg Mason
Mauboussin on Strategy:
The Economics of Customer Business
by Michael Mauboussin
December 2004
IDC
Predictive Analytics and ROI:
Lessons from IDC’s Financial Impact Study
By Henry D. Morris
September 2003