Confronting the Customer
Custody Challenge
A Four-Step Framework for Putting the
Customer Experience First
By Scott Radcliffe
Larry Mosiman
Chris Checco
Mark Wolsky
October 25, 2007
The CMO-CFO Alliance: Five Action Steps Marketing and Finance Must Take to Deliver Measurable Business Impact
By Chris Checco and Dave Rook
March, 2007
Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)s
By Chris Checco
September 20, 2006
Using Predictive Analytics to Uncover Root Causes and Solve Problems vs. Treat Symptoms
By Debbie Mayville
August 2, 2006
Building Blocks to Evolving Your Predictive Analytic Practice: Five Key Building Blocks Help You Realize the Bottom-line
Benefits of Predictive Analytics
By Debbie Mayville
June 15, 2006
Improving ROI with Predictive Analytics: Six Keys to Unlocking the Value of Customer Intelligence
by Christopher Checco and Bill Kastner
November 2005
ARTICLE:
Translating Predictive Analytics Into Business Value
SAS applies Customer Chemistry technology to help a major telecom provider achieve:
* $100M in revenue from campaign uplift
* $1B increase in operating revenues
* 40% reduction in customer churn rates